WULING

Production Company : Grabit

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Wuling Motors is a Chinese electric automobile brand established in 2002 through a collaborative effort between General Motors of the United States and SAIC Motor of China.

Grabit created characters for the brand that would increase its appeal and intimacy among the brand’s younger consumer base.

Jaeyeon Nam participated in the character modeling part.

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WULING MOTORS Character Branding

Wuling Motor Show Character Movie

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